Francis is the founder of Lead Hero, a marketing technology and services company dedicated to helping trades businesses automate, accelerate and grow their businesses.
After a 20+ year career in leading digital marketing positions for large corporations including the BBC and Omnicom Media Group, launching campaigns for the likes of Disney, Sony Playstation and Virgin... Francis decided to take his big brand knowledge and tech know-how to make an impact and help local businesses to grow and thrive.
That resulted in him building Lead Hero; a passionate and purpose-led hybrid marketing and technology agency that is dedicated to helping trades business owners free up their time, regain control and generate more revenue from their marketing spend.
Lead Hero has set out to tackle some of the biggest marketing & sales challenges facing trades businesses: unconverted leads; not knowing where leads are coming from; and, not having visibility or control over their marketing efforts or ROI.
Lead Hero believes that business owners deserve to have greater control over what is working in their marketing in order to plan for the future and in order to build a business that seamlessly runs itself.
It’s a family business at heart; with Francis as founder and CEO and his wife Carolina who is focused on delivering client success and building long-term partnerships.
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